 Dan Heath
Innovation, Strategy, Marketing, Branding
NY Times, BusinessWeek, and Wall Street Journal Best-Selling Author of Made to Stick
Dan's new book, Switch, is scheduled for release in February 2010 |
| Biography |
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Dan Heath is the co-author, along with his brother Chip, of the book Made to Stick: Why Some Ideas Survive and Others Die . Made to Stick is a Business Week and New York Times bestseller, and it has been translated into 23 languages, including Thai, Arabic, and Lithuanian. Amazon readers voted it one of the top 100 books of 2007, and Amazon editors named it the #2 business book of the year.
Dan co-authors a monthly column for Fast Company magazine and serves as a Consultant to the Policy Programs at the Aspen Institute. He has taught and consulted on the topic of "making ideas stick" with organizations such as Microsoft, Macy's, Nestle, and the American Heart Association.
Prior to joining the Aspen Institute, Dan conducted research and wrote case studies for Harvard Business School, and more recently, he worked and taught in the executive education division of Duke University. Dan is also the co-founder of a startup textbook publishing company in Austin, TX, called Thinkwell—Thinkwell will celebrate its 10th anniversary this fall.
Dan received a B.A. from the University of Texas and an MBA from Harvard Business School, and he now lives in Raleigh, NC. A proud geeky moment for Dan was his victory in the 2005 New Yorker Cartoon Caption context, beating out 13,000 other entrants.
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