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Pop visualization quiz: You're on the way home from this conference.
At the airport bar, you strike up a conversation with the person on
the next stool. He or she asks, "What do you do?" You say, "I manage
Enterprise Architecture Projects for mission-critical business
applications with an emphasis on Services Oriented Architectures." He
or she smiles politely and says, "You broke your what?" Let's face it:
whether we're talking to a stranger in a bar, our CEO, or the lowest
Project Manager in the food chain, describing Enterprise Architecture is hard... unless we use pictures.
Dan Roam demonstrates step-by-step how anyone --
regardless of artistic talent or training -- can use simple pictures
to describe complex concepts, solve fuzzy problems, and sell others on
our breakthrough ideas.
Through consulting projects and lectures, Dan has used his unique visual thinking approach to resolve business challenges at Microsoft, Google, Wal-Mart, eBay, Wells Fargo, Infosys Consulting, The Federal Reserve Bank of New York, The Thomson Corporation, Sun Microsystems, Peet’s Coffee & Tea, The MIT Sloan School of Management, The US Navy, Time Warner, Microsoft, Schlumberger, Aetna, HSBC, Lehman Brothers, GE, and the United States Senate.
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Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures
Unfolding the Napkin helps readers put Dan's principles from Back of the Napkin into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world." |
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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
Used properly, a humble napkin is more powerful than Excel or Powerpoint. It can help you crystallize your ideas, think outside the box, and communicate more powerfully than any traditional business presentation.
Back of the Napkin has been released internationally and quickly became a best seller in Japan, China, Taiwan, South Korea, Germany, Brazil, Russia, India, Australia and the UK.
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