Amanda Ripley, Keynote Speaker,

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- BrightSight Video

- Time Magazine - 9/11 Survivor - or 9/11 Impostor?

- Time Magazine - Five Lessons from Super Tuesday

- Time Magazine How to Escape Down an Airplane Slide

- Time Magazine A Short History of White House Fires

- amandaripley.com

- How to Survive a Disaster

- Interview, American Public Health Association

- TIME Magazine: Please Remain Standing

- TIME Magazine -Lesson: Passengers Are Not Helpless

- TIME Magazine - Should Kids Be Bribed to Do Well?

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Amanda Ripley, TIME Magazine contributor – Homeland Security and Risk
, Author, <i>The Unthinkable: Who Survives When Disaster Strikes - and Why</i>

A longtime contributor at TIME Magazine, Amanda Ripley has traveled the world studying disasters, natural and man made. Her book, The Unthinkable: Who Survives When Disaster Strikes—and Why, is the first mass-market book to explain how the brain works in disasters—and how we can learn to do better.

The Unthinkable: Who Survives When Disaster Strikes - and Why
"With The Unthinkable, Amanda Ripley succeeds in two different ways. First, she covers, with great clarity and accuracy, the science of how the body and mind respond to crisis. But it’s the second aspect, the stories, that makes the book so compelling. These tales leave your viscera enflamed because they compel two questions: 'What would it feel like to go through that?' and 'Would I do the right thing and survive?' This is an irresistible book."

—Robert M. Sapolsky, John A. and Cynthia Fry Gunn Professor of Biological Sciences and Professor of Neurology and Neurological Sciences at Stanford

"A fascinating and useful new book."

Tara Parker-Pope, The New York Times

"The Unthinkable is part study of the science of reaction to extreme fear, part indictment of the US government’s response to the terrorist threat, part call to arms....The end result is a fascinating book....Despite its title and its subject matter, The Unthinkable is an optimistic book, and its author is an optimistic woman."

Robert Crampton, The Times of London

"Engrossing and lucid...An absorbing study of the psychology and physiology of panic, heroism, and trauma...Facing the truth about the human capacity for risk and disaster turns out to be a lot less scary than staying in the dark."

Elaina Richardson, O, The Oprah Magazine

"Stories...are the fascinating core of The Unthinkable, Amanda Ripley’s investigation of the science behind victims’ varied and frequently counterproductive actions."

Brian Bethune, Maclean's

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