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Dan Roam

Visual Thinking

Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures


Pop visualization quiz: You're on the way home from this conference. At the airport bar, you strike up a conversation with the person on the next stool. He or she asks, "What you do?" You say, "I manage Enterprise Architecture Projects for mission-critical business applications with an emphasis on Services Oriented Architectures." He or she smiles politely and says, "You broke your what?" Let's face it: whether we're talking to a stranger in a bar, our CEO, or the lowest PM in the food chain, describing EA is hard... unless we use pictures. Dan Roam demonstrates step-by-step how anyone -- regardless of artistic talent or training -- can use simple pictures to describe complex concepts, solve fuzzy problems, and sell others on our breakthrough ideas.

Through consulting projects and lectures, Dan has used his unique visual thinking approach to resolve business challenges at Microsoft, Google, Wal-Mart, eBay, Wells Fargo, Infosys Consulting, The Federal Reserve Bank of New York, The Thomson Corporation, Sun Microsystems, Peet’s Coffee & Tea, The MIT Sloan School of Management, The US Navy, Time Warner, Microsoft, Schlumberger, Aetna, HSBC, Lehman Brothers, GE, and the United States Senate.

     
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