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Wired to Care won Gold in the Business Ethics category by Axiom Business Books
Wired to Care reviewed in the San Jose Mercury News.
From Chris O'Brien's review, "I recommend the book first because it's simply a good read, something that makes it stand head and shoulders above the piles of dreary business tomes that cross my desk every week...Patnaik has a message that I think needs to be heard. As technology becomes more deeply embedded in our lives, we run the risk of becoming increasingly detached from each other." San Jose Mercury News, 4/30/09
What’s the difference between Nike and every other shoe company on the planet? Why do some airline executives continue to insist that air travel is great when we all know better? What has enabled Zildjian, a family business founded outside Istanbul, to thrive for almost 400 years? Dev will tell the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. Unfortunately, today’s business world has systematically driven out this most human talent, putting companies profoundly out of step with the outside world. But our instinct to care can be restored to business – and it can even be made into a widespread source of new value across entire organizations. People are Wired to Care, and many of the world’s best companies are, too.
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Wired to Care: How Companies Prosper When They Create Widespread Empathy
Wired to Care is a book that will fundamentally reframe how companies think about their relationship to the world outside of their walls. Wired to Care is a compelling tale of the powerful impacts that result when organizations learn to see the world through the eyes of other people, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about what’s keeping the rest of us up at night. |
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