Patricia Martin's latest article in Advertising Age points out Seven Unthinkable Ideas From SXSW Interactive 2009.
From the article, "Some SXSWi veterans remarked that the tone this year was subdued. Perhaps that's what made the unthinkable ideas resound. Any one of these ideas is enough to make a marketer see how deep the change is we're experiencing."
Patricia Martin is a thinker, as well as a doer. Her insights spring from an insatiable curiosity, but are always tethered to research that has practical applications. She lassos the big picture and serves up the facts with wit and wisdom. Her high-energy presentation style is contagious. Ideas spark. People connect. Her speeches are always customized, earning her the nickname “goddess of the tweak” from her PowerPoint designer. Experienced and adaptable, she is comfortable with large audiences and private forums.
We have one question. When can we have you back?
~ Jeff Babcock, Chair, The Executive Committee
| |  |
Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business
Welcome to the rise of the second renaissance…
The RenGen, short for Renaissance Generation, is a cultural movement created by the confluence of art, education, entertainment and business. A powerful new player is at its center: the cultural consumer.
Cultural consumers thrive on information and ideas to fuel their creative self-expression. As the RenGen gathers force in our civilization, it will change how we live and work.
|
|
