- Made to Stick is a NY Times, BusinessWeek, and Wall Street Journal Best-Seller!
Chip examines why certain ideas - ranging from urban legends to folk medical cures – survive and prosper in the social marketplace of ideas. Why is it that urban legends stick in the back of our minds? And why is it that you can’t get that clever little auto insurance commercial out of your head? Chip will answer these questions and help you, as a leader or marketer, create messages that will break through the larger marketplace of ideas and stick to what’s important.
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Switch: How to Change Things When Change Is Hard 
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. |
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Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of idea success stories (and failures)—the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher’s simulation that actually prevented prejudice . Provocative, eye-opening, and funny, Made to Stick shows us the principles of successful ideas at work—and how we can apply these rules to making our own messages “stick.” |
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