 Dan Roam
Visual Thinking
Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Fast Company's Best Business Books of 2008
Best Innovation & Design Books of 2008 by BusinessWeek |
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The Back Of The Napkin: Solving Problems (And Selling Your Solutions) With Pictures
Pop quiz: You're on the way home from a conference. At the airport bar, you strike up a conversation with the person on the next stool. She asks, "What you do?" You say, "I manage Enterprise Architecture Projects for mission-critical business applications with an emphasis on Services Oriented Architectures." She smiles politely and says, "You broke your what?"
Let's face it: describing the complexity of today's working world is hard... unless we use pictures. In this session, Dan Roam demonstrates step-by-step how anyone -- regardless of artistic talent or training -- can use simple pictures to describe what we do, explain complex concepts, solve fuzzy problems, and sell others on breakthrough ideas.
Key issues and takeaways:
Visual thinking is the best way to discover, develop, and communicate ideas -- especially for the complex challenges we face today.
Everyone -- regardless of artistic talent or training -- is a born visual problem-solver.
There are four simple visual tools we can all use to immediately improve our visual problem-solving capabilities.
At the end of the day, what is your audience (whoever they may be) going to remember: a thousand words or one picture?
Solving Strategic Problems with Pictures
In these times of economic uncertainty, it is more critical than ever to be able to quickly and simply summarize our business message. At the same time, recent breakthroughs in neurobiology confirm that a simple picture is the clearest and most memorable way to convey a concept. In this fast-paced interactive session, Dan will show how anyone - regardless of artistic talent, training or confidence - can use a simple set of powerful visual thinking tools to create and sell game-changing strategic ideas through the use of simple pictures. |
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