The Trendmaster's Guide from A to Z:

Welcome to a new way of looking at the world! The Trendmaster's Guide from A to Z is a practical and fun exploration of the trend tracking process that simplifies and demystifies the art of trend. Every letter offers an insight into how to navigate the unknown and a useful suggestion to help you prepare for what's next. Current and emerging trends in business and retail are presented as examples of how to be more than just up to the minute. A to Z will show you where the minute is going, and it will help you get there ahead of the competition.

Trend/ CounterTrend:

Trend used to be so simple. Once upon a time a trend was a trend specifically BECAUSE everyone wanted the same thing. Today, the 'next big thing' is in reality many different things...and it's not unusual for complete opposites to be deemed trendy at the same time. Trend Countertrend explores the polarity of macro trends influencing the marketplace today. Can a commodity be a luxury? How do you customize your product for the masses? Is there such a thing as 'healthy indulgence?' How can you make something old 'brand' new? What is extreme relaxation all about anyway? And can you do good AND make money in today's business environment? F. Scott Fitzgerald once said that the test of a first-class mind was the ability to hold two opposing ideas in the head at the same time and still be able to function. This presentation will help you embrace that concept in practical manner that makes sense for business today.

Design with Heart:

Top Business leaders are finally embracing the integration of logic and reasoning (left brain) with imagination and creativity (right brain). Now it’s time to add the heart. A wake up call for beancounters and a ‘feel good’ for visionaries, this presentation makes a case for whole brain thinking. In order for true design innovation to occur, both the left side and the right side of the brain need to engage. Six sigma, best methods, and process improvement rely predominately on the left-brain functions. Break-through thinking, disruptive innovation and remarkable product development need the creative energy of the right side of the brain. If your company is struggling with analysis paralysis and you’d like to put more ‘heart’ into your product development process, this presentation can help you find a way to break through the innovation barrier and get in touch with your best instincts.