 Dan Heath
CHANGE MANAGEMENT, COMMUNICATION, MARKETING, STRATEGY
New York Times and Wall Street Journal Best-Selling Author of Made to Stick and Switch
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How to lead a SWITCH
Why do some big changes happen easily while many small changes prove impossible? The answer hinges on some of the most fascinating findings in psychology. Building on this research, Heath will reveal a simple, 3-part framework that will help you change things in tough times, whether the change you seek is at work, at home, or in society. All of us have things we want to change—in our families, our businesses, and our communities. But where do you start? And don’t people resist change? In this talk, Heath explores some reliable ways to drive successful change—and they are techniques that you can start using today.
Made to Stick:
Why do we recall Aesop’s Fables after 2,500 years but fail to remember anything from the PowerPoint presentation we saw yesterday? Why is it that marketers can spend millions trying in vain to create word of mouth, while ridiculous urban legends seem to spread effortlessly? Dan will answer these questions by revealing the six principles that make ideas “stick.” Whether you’re an executive sharing a new strategy with your team, or a marketer pitching a product to customers, or a social entrepreneur fighting for social change, Heath will show you practical ways to maximize the impact you make with your ideas.
The Sticky Classroom: How Teachers Can Make Their Ideas Last:
The mission of teachers is to make ideas stick with their students. It's no easy mission. Academic lessons must compete for attention with sports, news and social gossip, and the latest YouTube video. How can teachers succeed in our crowded world of ideas? There are ideas that stick effortlessly — urban legends and proverbs, for instance. Teachers can steal the playbook of these "naturally sticky" ideas to use in their own classes. Heath, in his role as co-founder of the innovative textbook-publishing firm Thinkwell, spent years working side-by-side with some of the country's best high school and college instructors. He is passionate about showing teachers how to inspire students using the principles of stickiness.
There are ideas that stick effortlessly — urban legends and proverbs for instance. Teachers can steal the playbook of these "naturally sticky" ideas to use in their own classes. Dan Heath reveals the principles of stickiness in his talk "The Sticky Classroom: How Teachers Can Make Their Ideas Last."
Heath, in his role as co-founder of the innovative textbook-publishing firm Thinkwell, spent years working side-by-side with some of the country's best high school and college instructors. He is passionate about showing teachers how to inspire students using the principles of stickiness, such as creating curiosity gaps, leveraging students' existing schemas, and tapping into multiple modalities of memory.
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