 Penelope Trunk
Understanding Generation Y
Bridging generational differences
Recruiting and retaining young workers
Author of Brazen Careerist: The New Rules for Success
Columnist, Wired Magazine |
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How to Retain Gen Y Talent in a Recession
Generation Y is confident, optimistic, tech savvy and they know what they want from an employer. Before the financial collapse, Gen Y employees were not afraid to ask for extra vacation time, work/life balance and even the corner office. Today, Gen Y may not be as vocal about what they expect from a job, but things aren’t much different. Top tier workers are utilizing social media, padding their resumes, and creating online connections as they navigate their way through a poor economy and prepare for their future careers.
Forward thinking companies like Best Buy and Accenture recognize that the workplace has changed. They’re creating innovative programs and adopting new technologies to meet Gen Y on their own turf. In return, these companies are effectively recruiting new talent, and retaining top performers; learn how your company can do the same.
Takeaways from this program include:
Systemic communication changes you can implement tomorrow.
Ways to use social media to leverage your corporate objectives.
Ways to retain your top talent today, and after the recession.
New Business Ideas for the New Millennium:
As generation Y enters the workforce, the rules for everyone are changing. We're entering a business era that is more flexible and fulfilling than any time in history. Penelope Trunk will give you ideas on how to approach your career, your employees and your customers in a way that takes advantage of these new opportunities. She’ll show you how to use entrepreneurial thinking inside and outside organizations, and why you should choose a life first and then choose a business. And she'll teach you new rules for career success so you can grow a business to fulfill your dreams -- big or small.
You Don't Need a Ladder to Get to the Top:
Young people need advice on how to beat those trends. Sure, young people want to have fun work, flexible hours, and a thriving personal life. But not at the costs of stability. Penelope Trunk helps people create stability as they navigate a new an unstable workplace. Advice like, don’t be the hardest worker, learn to love cold calling, and typecast yourself, are counterintuitive but effective ways to build a rewarding career in the new workplace.
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