Yossi Sheffi on why it isn't being green
Yossi Sheffi was interviewed about his new book by the
Boston Globe.
❝ Yossi Sheffi is a connoisseur of systems. As a serial entrepreneur in the logistics field and director of MIT’s Center for Transportation and Logistics, Sheffi has spent a lot of time thinking about how complex networks of people, products, and vehicles operate. In his latest book, Balancing Green: When to Embrace Sustainability in a Business (and When Not To), Sheffi brings this perspective to the push for corporate responsibility, analyzing the challenges and benefits of “going green” in a multilayered global economy. [BostonGlobe.com]
| YOSSI SHEFFI is an M.I.T. professor, researcher and author of several books. Watch him deliver a keynote on The Resilient Enterprise below, and learn more about booking Yossi for your next event today. |
