Michael Solomon's first piece for Forbes
Michael Solomon is a new
Forbes contributor. Read his debut piece on "When The Customer Is (No Longer) Always Right."
❝ The customer is king. Everyone in the business takes that old saw as gospel. But is this tenet still true today? Is the customer always right?
After all, we know that monarchs can be little tyrants. Every retailer or service provider deals with “problem children”: The customer who takes this expression literally and demands to be treated like royalty; the shopper who loves to try on shoes for hours and then leaves empty-handed; the "serial wardrober" who buys a gown for a wedding and then conveniently returns it just after the event; the Airbnb renter who leaves behind a sink full of dirty dishes; the deadbeat client for whom the check is always “in the mail”; and let’s not forget the handsy diner who shamelessly abuses waitresses. [Forbes.com]
| MICHAEL SOLOMON is an expert on consumer behavior, branding, retailing & fashion psychology, & bestselling author. Watch him talk about "Earthshaking Shifts in Consumer Behavior" below, and learn more about booking Michael for your next event today. |
