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July 18, 2018   ✎news , michael solomon

Michael Solomon explores how Amazon's Prime Day is fueled by "FOMO" (a fear of missing out)

Michael Solomon has a new piece at Fortune.

❝ Prime Day is an online phenomenon, and one that has people buzzing (or obsessing) about how to participate. The “meta-hype”—as people like me call it—around the holiday contributes to the torrent of coverage. “How can I miss out?” we wonder. “It’s bad enough that I had to see all those charming photos on Facebook from that party I wasn’t invited to last week.” [Fortune.com]


MICHAEL SOLOMON is an expert on consumer behavior, branding, retailing & fashion psychology, & bestselling author. Watch him talk about "Earthshaking Shifts in Consumer Behavior" below, and learn more about booking Michael for your next event today.

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