Carmine Gallo shares a "Strategy To Build An Irresistible Brand" from fellow BrightSight speaker Scott Belsky's new book
Carmine Gallo highlights an important story from Belsky's new book, The Messy Middle.❝ Before Scott Belsky had a product, he had a brand. Belsky is founder of Behance, an online portfolio company for creatives that he later sold to Adobe for an estimated $150 million. Today, Belsky is Adobe’s chief product officer and a venture capital investor.
Belsky developed a “narrative” before building the product. “Our narrative was that technology needed to empower creative people to make ideas happen,” Belsky writes in his new book, The Messy Middle. The narrative guided the team’s decisions on which features they should include, which features they should avoid, and how they should design those features to support the brand story. [Forbes.com]
| CARMINE GALLO is a best-selling author, popular keynote speaker, and advisor to the world’s most admired brands. Watch him talk about the role of passion in success below, and learn more about booking Carmine for your next event today. |
