Carmine Gallo on what leaders at Amazon are required to do before launching anything
Carmine Gallo's new
Inc. piece focuses on another one of Jeff Bezos's unique business techniques.
❝ Amazon CEO, Jeff Bezos, started a unique ritual that few other business leaders require of their teams--and those who do have often copied it from Bezos. It's a habit that former Amazon executives say is fundamental to Amazon's innovation.
Since the early days of Amazon, Bezos has required teams to create a "future press release" well before launching a new product or initiative. It's a technique that will help you and your team create breakthrough innovations and leapfrog the competition … [Inc.com]
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