Carmine Gallo on what leaders at Amazon are required to do before launching anything
Carmine Gallo's new
Inc. piece focuses on another one of Jeff Bezos's unique business techniques.
❝ Amazon CEO, Jeff Bezos, started a unique ritual that few other business leaders require of their teams--and those who do have often copied it from Bezos. It's a habit that former Amazon executives say is fundamental to Amazon's innovation.
Since the early days of Amazon, Bezos has required teams to create a "future press release" well before launching a new product or initiative. It's a technique that will help you and your team create breakthrough innovations and leapfrog the competition … [Inc.com]
| CARMINE GALLO is a best-selling author, popular keynote speaker, and advisor to the world’s most admired brands. Watch him talk about the role of passion in success below, and learn more about booking Carmine for your next event today. |
