Carmine Gallo's new piece for the Harvard Business Review blog: ❝ Ideas are the currency of the twenty-first century. The ability to persuade, to change hearts and minds, is perhaps the single greatest skill that will give you a competitive edge in the knowledge economy — an age where ideas matter more than ever. Some economists believe that persuasion is responsible for generating one-quarter or more of America’s total national income. As our economy has evolved from an agrarian to an industrial to a knowledge-based one, successful people in nearly every profession have become those capable of convincing others to take action on their ideas. … [HBR.org]
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