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Adam Tanner


Expert on personal data & privacy, & author of What Stays in Vegas & Our Bodies, Our Data on the end of privacy as we know it.

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Praise for Adam Tanner...

  • “Tanner illustrates his arguments with a traditional, vivid example from the business and entertainment world: Caesars Palace in Las Vegas…Tanner weaves this example into a gripping account of the modern direct-marketing industry… In this fascinating look at the dazzling if suffocating domain of digital information gathering, Tanner concludes that it is returning us to a world of farms and villages, where intimate details of everyone’s lives were public knowledge.”


  • “Adam was great – He provided just the opening we were hoping for: smart, thoughtful, entertaining, and charming. He set the tone for one of our best-ever events.”


Adam Tanner: Speech Topics


① EMBRACING DATA TRANSPARENCY & SECURITY | ② CASINOS | ③ RISKS & BENEFITS OF PERSONAL MEDICAL DATA

① Embracing Data Transparency and Security


Companies who are transparent and open in their collection of consumer information are able to deliver true benefits and a superior personalized customer experience. By contrast, firms who have not learned these important lessons and hide their practices, are likely to alienate customers in the long term. Adam examines the tensions that all organizations need to overcome and the need for strong cybersecurity hand in hand with data gathering.

② Casinos: A Customer Insights Model That Other Industries Can Profit From


Starting in the late 1990s, a former Harvard Business School professor becomes the driving force behind the casino company Caesars, making it a widely admired engine of consumer data. They know the names of the vast majority of their clients, exactly what they spend, where they like to spend it, how often they come, and many other characteristics. And how they leverage this information keeps customers coming back for more. Adam shares how they gather this data, appropriately use it, and provides lessons for other industries.

③ The Risks and Benefits of Personal Medical Data


As healthcare providers further integrate their large data troves, there are risks to medical privacy while on the other hand, a potential benefit of better coordinated care, resulting in higher quality and lower costs. Adam describes the evolution of the health information business and how empowering consumers may best serve companies on the long term.


Adam Tanner: Books


Our Bodies, Our Data: How Companies Make Billions Selling Our Medical Records

How the hidden trade in our sensitive medical information became a multibillion-dollar business, but has done little to improve our health-care outcomes … ➡︎
What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It

The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone … ➡︎

Adam Tanner: Bio



      

Adam Tanner is a leading expert on the business of personal data and privacy. He is the author of Our Bodies, Our Data: How Companies Make Billions Selling Our Medical Records (2017) and What Stays in Vegas: The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It. He is an associate at Institute for Quantitative Social Science at Harvard University, where he has been a fellow, writer and associate since 2011.

He served as a Reuters news agency correspondent from 1995-2011, including as bureau chief for the Balkans (2008-2011), San Francisco bureau chief (2003-2008), and correspondent in Berlin, Moscow and Washington D.C. He has appeared on CNN, Bloomberg TV, MSNBC, CNBC, NPR, the BBC and VOA, written for magazines including Scientific American, Forbes, Fortune. MIT Technology Review and Slate, and lectured across the United States and in many countries of South America, Asia, Africa, Europe and in Australia.

✉ Request Booking Info for Adam Tanner



ADAM TANNER


Expert on personal data & privacy, & author of What Stays in Vegas & Our Bodies, Our Data on the end of privacy as we know it.

SPEECH TOPICS

① Embracing Data Transparency and Security

Companies who are transparent and open in their collection of consumer information are able to deliver true benefits and a superior personalized customer experience. By contrast, firms who have not learned these important lessons and hide their practices, are likely to alienate customers in the long term. Adam examines the tensions that all organizations need to overcome and the need for strong cybersecurity hand in hand with data gathering.
② Casinos: A Customer Insights Model That Other Industries Can Profit From

Starting in the late 1990s, a former Harvard Business School professor becomes the driving force behind the casino company Caesars, making it a widely admired engine of consumer data. They know the names of the vast majority of their clients, exactly what they spend, where they like to spend it, how often they come, and many other characteristics. And how they leverage this information keeps customers coming back for more. Adam shares how they gather this data, appropriately use it, and provides lessons for other industries.
③ The Risks and Benefits of Personal Medical Data

As healthcare providers further integrate their large data troves, there are risks to medical privacy while on the other hand, a potential benefit of better coordinated care, resulting in higher quality and lower costs. Adam describes the evolution of the health information business and how empowering consumers may best serve companies on the long term.
BOOKS




BIO


[PRESS KIT]

Adam Tanner is a leading expert on the business of personal data and privacy. He is the author of Our Bodies, Our Data: How Companies Make Billions Selling Our Medical Records (2017) and What Stays in Vegas: The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It. He is an associate at Institute for Quantitative Social Science at Harvard University, where he has been a fellow, writer and associate since 2011.

He served as a Reuters news agency correspondent from 1995-2011, including as bureau chief for the Balkans (2008-2011), San Francisco bureau chief (2003-2008), and correspondent in Berlin, Moscow and Washington D.C. He has appeared on CNN, Bloomberg TV, MSNBC, CNBC, NPR, the BBC and VOA, written for magazines including Scientific American, Forbes, Fortune. MIT Technology Review and Slate, and lectured across the United States and in many countries of South America, Asia, Africa, Europe and in Australia.


✉ REQUEST BOOKING INFO