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Aliza Licht


Branding, communications & digital strategy expert, & author of Leave Your Mark.

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Praise for Aliza Licht...

  • “Smart, savvy, and sophisticated … No matter what industry you work in, Aliza’s insider tips from career to personal branding will help you make your mark and then leave it!”

    –Joe Zee, editor in chief, Yahoo Style


Aliza Licht: Speech Topics


① REIMAGINING A BRAND IN THE DIGITAL AGE | ② 10 COMMANDMENTS OF SOCIAL MEDIA | ③ UNLOCKING THE POWER OF SOCIAL MEDIA

① Reimagining a Brand in the Digital Age


How do you take a thirty-year-old brand and make it relevant again? Aliza Licht knows how and she has the awards to prove it. As the former, long-time SVP of Global Communications for Donna Karan International (DKI), Licht is widely credited as a social media pioneer in the Fashion industry. In this talk, she takes the audience through the creative and out-of-the-box mindset she had when bringing

Donna Karan and DKNY into the digital age. Through various off-line and online initiatives, not only did she completely reinvent brand perception but she also made DKI a standard for best digital practice in social media. Companies in any industry can benefit from Licht’s innovative thought process and ability to see an established brand in a new way.


② The 10 Commandments of Social Media


From 2009 to 2016 Licht built an organic and multi-platform social media community of over 1.5 million engaged followers for DKNY. As a five-time Fashion 2.0 winner for Best Twitter and Best Blog, her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. In this talk, she shares the making of the DKNY PR GIRL brand and her ten guiding social principles that she feels were responsible for her social media success. Simple and easy to apply, this talk leaves the audience feeling empowered to easily improve their own brand social strategies.


③ Unlocking the Power of Social Media to LEAVE YOUR MARK


This talk is geared toward individuals and the power of personal branding. Aliza gives a particular emphasis on communicating and building your brand in social media, where personal and professional lines are blurred, and a strong sense of self is a requirement. Licht shares tips for authentically engaging online, being socially savvy, and making sure that your professional reputation matches your online one. She talks about the importance of being your own publicist, building and maintaining your reputation, how to be a great networker and tips for improving your presentation skills. Told with compassion and encouragement to the audience wherever they are in their professional journey, a healthy dose of celebrity gossip, insider knowledge, and a fantastic sense of humor, Aliza Licht is an inspiring speaker for people at any level.



Aliza Licht: Books


Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.

Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK … ➡︎

Aliza Licht: Bio



      

Aliza Licht is the founder & president of LEAVE YOUR MARK LLC, a consultancy specializing in brand marketing, communications, digital strategy, and tech start-up advisement. Licht is highly experienced fashion industry executive with cross-functional expertise in developing and implementing strategies that fuel global brand awareness and drive revenue. Licht was most recently the evp brand marketing and communications at Alice + Olivia. Previously, she was the longtime svp of global communications at Donna Karan International and is widely known as a pioneer in brand digital strategy.

Most known for her work as the creator and voice of the award-winning social personality DKNY PR GIRL, from 2009-2016 Licht created a multi-platform community of over 1.5mm followers for DKNY, driving new brand relevancy and commerce. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. She was most recently the evp brand marketing and communications at Alice + Olivia, with a strong focus on digital strategy and brand partnerships to drive omnichannel growth.

As a seasoned executive with a start-up mentality, Licht is an early adopter of technology and is ardent about innovation. Licht is currently a shareholder and advisor to Awear Solutions, a Bluetooth low energy smart tag and technology. She was also a significant contributor to the Fashion GPS SaaS and served on the Launchmetrics board for two years before her exit in 2018. Licht is currently serving as a judge in Digiday’s Glossy Digital Awards and as a strategic advisor to startups in New York Tech Fashion Lab’s 2019 program.

Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. LEAVE YOUR MARK has been translated into Spanish, Chinese, and Russian. It is ranked #5 in Book Authority’s “Best Career Development Books of All Time.” Her subscription newsletter, BLACKBOARD is syndicated on Forbes.com, and continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice.

Licht is a frequent keynote speaker with 2019 appearances including CES, Facebook, and The University of Michigan Ross Business School. Licht has been profiled in The New York Times and was featured on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?” She is TEDx speaker, a five-time Fashion 2.0 award winner, and has been profiled many times in the media, including being named one of Time's "Six Women Who Rule the Fashion World” and listed as #30 in the “Top 50 Most Powerful Women in New York,” by The New York Daily News.

✉ Request Booking Info for Aliza Licht



ALIZA LICHT


Branding, communications & digital strategy expert, & author of Leave Your Mark.

SPEECH TOPICS

① Reimagining a Brand in the Digital Age

How do you take a thirty-year-old brand and make it relevant again? Aliza Licht knows how and she has the awards to prove it. As the former, long-time SVP of Global Communications for Donna Karan International (DKI), Licht is widely credited as a social media pioneer in the Fashion industry. In this talk, she takes the audience through the creative and out-of-the-box mindset she had when bringing

Donna Karan and DKNY into the digital age. Through various off-line and online initiatives, not only did she completely reinvent brand perception but she also made DKI a standard for best digital practice in social media. Companies in any industry can benefit from Licht’s innovative thought process and ability to see an established brand in a new way.


② The 10 Commandments of Social Media

From 2009 to 2016 Licht built an organic and multi-platform social media community of over 1.5 million engaged followers for DKNY. As a five-time Fashion 2.0 winner for Best Twitter and Best Blog, her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. In this talk, she shares the making of the DKNY PR GIRL brand and her ten guiding social principles that she feels were responsible for her social media success. Simple and easy to apply, this talk leaves the audience feeling empowered to easily improve their own brand social strategies.


③ Unlocking the Power of Social Media to LEAVE YOUR MARK

This talk is geared toward individuals and the power of personal branding. Aliza gives a particular emphasis on communicating and building your brand in social media, where personal and professional lines are blurred, and a strong sense of self is a requirement. Licht shares tips for authentically engaging online, being socially savvy, and making sure that your professional reputation matches your online one. She talks about the importance of being your own publicist, building and maintaining your reputation, how to be a great networker and tips for improving your presentation skills. Told with compassion and encouragement to the audience wherever they are in their professional journey, a healthy dose of celebrity gossip, insider knowledge, and a fantastic sense of humor, Aliza Licht is an inspiring speaker for people at any level.


BOOKS




BIO


[PRESS KIT]
Aliza Licht is the founder & president of LEAVE YOUR MARK LLC, a consultancy specializing in brand marketing, communications, digital strategy, and tech start-up advisement. Licht is highly experienced fashion industry executive with cross-functional expertise in developing and implementing strategies that fuel global brand awareness and drive revenue. Licht was most recently the evp brand marketing and communications at Alice + Olivia. Previously, she was the longtime svp of global communications at Donna Karan International and is widely known as a pioneer in brand digital strategy.

Most known for her work as the creator and voice of the award-winning social personality DKNY PR GIRL, from 2009-2016 Licht created a multi-platform community of over 1.5mm followers for DKNY, driving new brand relevancy and commerce. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. She was most recently the evp brand marketing and communications at Alice + Olivia, with a strong focus on digital strategy and brand partnerships to drive omnichannel growth.

As a seasoned executive with a start-up mentality, Licht is an early adopter of technology and is ardent about innovation. Licht is currently a shareholder and advisor to Awear Solutions, a Bluetooth low energy smart tag and technology. She was also a significant contributor to the Fashion GPS SaaS and served on the Launchmetrics board for two years before her exit in 2018. Licht is currently serving as a judge in Digiday’s Glossy Digital Awards and as a strategic advisor to startups in New York Tech Fashion Lab’s 2019 program.

Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. LEAVE YOUR MARK has been translated into Spanish, Chinese, and Russian. It is ranked #5 in Book Authority’s “Best Career Development Books of All Time.” Her subscription newsletter, BLACKBOARD is syndicated on Forbes.com, and continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice.

Licht is a frequent keynote speaker with 2019 appearances including CES, Facebook, and The University of Michigan Ross Business School. Licht has been profiled in The New York Times and was featured on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?” She is TEDx speaker, a five-time Fashion 2.0 award winner, and has been profiled many times in the media, including being named one of Time's "Six Women Who Rule the Fashion World” and listed as #30 in the “Top 50 Most Powerful Women in New York,” by The New York Daily News.

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