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David Norton


Chairman & Chief Marketing Officer of GALE, Former Chief Marketing Officer of Caesars Entertainment, & author of The High Roller Experience.

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Praise for David Norton...

  • “[David Norton] provides lessons from years of experience building the organizational capacity to delivery world class customer loyalty.”

    –Gary Loveman, Former CEO, Caesars Entertainment


David Norton: Speech Topics


① THE HIGH ROLLER EXPERIENCE | ② MAXIMIZING LOYALTY | ③ DRIVING TRANSFORMATIONAL CHANGE | ④ BEYOND THE BIG DATA HYPE

① The High Roller Experience


Learn how to create highly personalized and long-lasting relationships with your customers and drive business transformation leveraging big data and digital technologies. Not only will details be provided on how success was achieved at Caesars Entertainment, case studies from a range of industries including financial services, retail, healthcare and CPG will be highlighted as well. A compelling and practical set of lessons learned will be shared that you can use to positively impact your own business.

② Maximizing Loyalty and Customer Satisfaction


Engendering loyalty with your customers in a financially efficient manner is a challenge for many companies. Hear the secrets to developing a compelling loyalty construct and a robust customer satisfaction feedback process that will lead to maximizing customer share and delight.

③ Driving Transformational Change


The biggest challenge that many companies face when trying to grow and innovate is internal dynamics and politics. Hear how organizational processes and structures should evolve to facilitate change in a rapid yet collegial way that will lead to long-term success for the organization at large.

④ Beyond the Big Data Hype: How Analytics Should Impact Your Business


There has been much written and discussed about the importance and power of big data. However, many companies are still struggling with developing the environment and the internal processes to enable data-driven decisions that will improve their business. Hear about practical, real-life examples of using sophisticated analysis to improve the customer experience and marketing effectiveness that led to significant business transformation in a wide-range of industries.


David Norton: Books


The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach … ➡︎

David Norton: Bio



      

David Norton is the Chairman and Chief Marketing Officer of GALE, which helps clients transform their businesses by bringing together the expertise of a top management consultancy with the creativity of an ad agency, backed by strong digital and data analytics capabilities.

Prior to that, Norton spent 12+ years at Harrah’s / Caesars Entertainment as the Chief Marketing Officer, where he was the architect of the company’s loyalty program Total Rewards, its CRM capabilities and analytic approach that are well-known and respected. He also led Brand, Advertising, Digital, Multi-cultural marketing, Hotel Revenue Management, Sales, Retail Stores and Entertainment. He was recognized as the CMO and Direct Marketer of the year in 2010 by CMO Magazine and Target Marketing respectively.

Prior to Harrah’s he worked at MBNA and American Express, and he is a member of the Board of Directors of a diverse set of companies including Home Care Assistance, Buzz Points, NVision Lasik Centers, Learners Edge and Carepoynt. He has a BS in Finance from Boston College, an MBA from Loyola in Baltimore and a Masters in Technology Management from the University of Pennsylvania

In November of 2017, David released a book with McGraw Hill called The High Roller Experience, which provides insight on the marketing, analytic and digital expertise and organizational processes required to transform the customer experience and enhance marketing efficiency.

✉ Request Booking Info for David Norton



DAVID NORTON


Chairman & Chief Marketing Officer of GALE, Former Chief Marketing Officer of Caesars Entertainment, & author of The High Roller Experience.

SPEECH TOPICS

① The High Roller Experience

Learn how to create highly personalized and long-lasting relationships with your customers and drive business transformation leveraging big data and digital technologies. Not only will details be provided on how success was achieved at Caesars Entertainment, case studies from a range of industries including financial services, retail, healthcare and CPG will be highlighted as well. A compelling and practical set of lessons learned will be shared that you can use to positively impact your own business.


② Maximizing Loyalty and Customer Satisfaction

Engendering loyalty with your customers in a financially efficient manner is a challenge for many companies. Hear the secrets to developing a compelling loyalty construct and a robust customer satisfaction feedback process that will lead to maximizing customer share and delight.


③ Driving Transformational Change

The biggest challenge that many companies face when trying to grow and innovate is internal dynamics and politics. Hear how organizational processes and structures should evolve to facilitate change in a rapid yet collegial way that will lead to long-term success for the organization at large.


④ Beyond the Big Data Hype: How Analytics Should Impact Your Business

There has been much written and discussed about the importance and power of big data. However, many companies are still struggling with developing the environment and the internal processes to enable data-driven decisions that will improve their business. Hear about practical, real-life examples of using sophisticated analysis to improve the customer experience and marketing effectiveness that led to significant business transformation in a wide-range of industries.


BOOKS




BIO


[PRESS KIT]

David Norton is the Chairman and Chief Marketing Officer of GALE, which helps clients transform their businesses by bringing together the expertise of a top management consultancy with the creativity of an ad agency, backed by strong digital and data analytics capabilities.

Prior to that, Norton spent 12+ years at Harrah’s / Caesars Entertainment as the Chief Marketing Officer, where he was the architect of the company’s loyalty program Total Rewards, its CRM capabilities and analytic approach that are well-known and respected. He also led Brand, Advertising, Digital, Multi-cultural marketing, Hotel Revenue Management, Sales, Retail Stores and Entertainment. He was recognized as the CMO and Direct Marketer of the year in 2010 by CMO Magazine and Target Marketing respectively.

Prior to Harrah’s he worked at MBNA and American Express, and he is a member of the Board of Directors of a diverse set of companies including Home Care Assistance, Buzz Points, NVision Lasik Centers, Learners Edge and Carepoynt. He has a BS in Finance from Boston College, an MBA from Loyola in Baltimore and a Masters in Technology Management from the University of Pennsylvania

In November of 2017, David released a book with McGraw Hill called The High Roller Experience, which provides insight on the marketing, analytic and digital expertise and organizational processes required to transform the customer experience and enhance marketing efficiency.


✉ REQUEST BOOKING INFO