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  BRIGHTSIGHT EXCLUSIVE  

Doreen Lorenzo


Former President of frog design & currently Director for the Center of Integrated Design at the University of Texas.

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Doreen Lorenzo: Speech Topics


① LEADING WITH EMPATHY | ② EMPATHY, LEADERSHIP AND INNOVATION

① Leading with Empathy: Why the Smartest Companies Use Soft Skills at Work


There is a powerful cliché harming business, and it goes like this: a business leader has to be cold and ruthless in order to get results. The image of the cruel boss is so ingrained in our culture that many people work in an environment of fear, unable to bring their best selves—and their best ideas—to the office. But in this captivating talk, Doreen Lorenzo argues that empathy, as a leadership tool, can have tremendous results. Today’s most progressive (and acclaimed) leaders don’t behave like petty tyrants. They use so-called soft-skills, like empathy, humor, and patience, to create powerful bonds. They invest in human capital. They inspire lasting trust. They realize that teamwork and collaboration are far more powerful tools than going it alone. And they do this for both ethical and business-minded reasons. Drawing upon compelling research that shows how empathy has positive, measurable effects on employee health, focus, creativity, and loyalty, Lorenzo makes an insightful defense of warmth and compassion. For managers, officials, and leaders, it’s now critical to abandon the toxic workplace. In order to succeed, we need to embrace empathy.


② Empathy, Leadership, and Innovation: How to Manage Creative Talent for Success


While president of frog design, Doreen Lorenzo led the iconic design firm to record growth. In this talk, she shares her “kitten-herding” techniques for managing creative people and leading them to success. Creativity is a team sport, she says—you can’t do it in a vacuum. Drawing from her time at frog and Quirky, and sharing examples from around the world, Lorenzo reveals how to build a creative ecosystem at your company. And, she uncovers how building that dynamic—and harnessing the power of creativity—can drive extraordinary results.


Doreen Lorenzo: Bio



      

Doreen Lorenzo is a successful leader of global creative firms and has advised Fortune 100 companies on design and innovation issues for decades. In March 2016 she was appointed Director of the Center for Integrated Design at the University of Texas at Austin, and is currently Assistant Dean, School of Design and Creative Technologies at UT.

She is a co-founder of mobile video insights firm Vidlet (link is external), as well as a board member and advisor of several other startups, and a columnist for Fast Co. Design (link is external) and Medium (link is external). A recognized thought leader on business and design issues, she speaks publicly about her signature leadership style and the power of empathy to drive business results.

From 2013 to 2015 Doreen was president of Quirky (link is external), where she oversaw product development and operations for this fast-growing company. Prior to Quirky she worked at frog (link is external) design for 16 years, including seven years as president. While president of frog she drove company strategy, oversaw worldwide operations and delivery, and led the iconic design firm to record growth.

Doreen earned a master’s degree in communication and media studies from Boston University and a bachelor’s degree in theatre from the State University of New York, Stony Brook.

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DOREEN LORENZO


Former President of frog design & currently Director for the Center of Integrated Design at the University of Texas.

SPEECH TOPICS

① Leading with Empathy: Why the Smartest Companies Use Soft Skills at Work

There is a powerful cliché harming business, and it goes like this: a business leader has to be cold and ruthless in order to get results. The image of the cruel boss is so ingrained in our culture that many people work in an environment of fear, unable to bring their best selves—and their best ideas—to the office. But in this captivating talk, Doreen Lorenzo argues that empathy, as a leadership tool, can have tremendous results. Today’s most progressive (and acclaimed) leaders don’t behave like petty tyrants. They use so-called soft-skills, like empathy, humor, and patience, to create powerful bonds. They invest in human capital. They inspire lasting trust. They realize that teamwork and collaboration are far more powerful tools than going it alone. And they do this for both ethical and business-minded reasons. Drawing upon compelling research that shows how empathy has positive, measurable effects on employee health, focus, creativity, and loyalty, Lorenzo makes an insightful defense of warmth and compassion. For managers, officials, and leaders, it’s now critical to abandon the toxic workplace. In order to succeed, we need to embrace empathy.


② Empathy, Leadership, and Innovation: How to Manage Creative Talent for Success

While president of frog design, Doreen Lorenzo led the iconic design firm to record growth. In this talk, she shares her “kitten-herding” techniques for managing creative people and leading them to success. Creativity is a team sport, she says—you can’t do it in a vacuum. Drawing from her time at frog and Quirky, and sharing examples from around the world, Lorenzo reveals how to build a creative ecosystem at your company. And, she uncovers how building that dynamic—and harnessing the power of creativity—can drive extraordinary results.



BIO


[PRESS KIT]
Doreen Lorenzo is a successful leader of global creative firms and has advised Fortune 100 companies on design and innovation issues for decades. In March 2016 she was appointed Director of the Center for Integrated Design at the University of Texas at Austin, and is currently Assistant Dean, School of Design and Creative Technologies at UT.

She is a co-founder of mobile video insights firm Vidlet (link is external), as well as a board member and advisor of several other startups, and a columnist for Fast Co. Design (link is external) and Medium (link is external). A recognized thought leader on business and design issues, she speaks publicly about her signature leadership style and the power of empathy to drive business results.

From 2013 to 2015 Doreen was president of Quirky (link is external), where she oversaw product development and operations for this fast-growing company. Prior to Quirky she worked at frog (link is external) design for 16 years, including seven years as president. While president of frog she drove company strategy, oversaw worldwide operations and delivery, and led the iconic design firm to record growth.

Doreen earned a master’s degree in communication and media studies from Boston University and a bachelor’s degree in theatre from the State University of New York, Stony Brook.

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