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Frances Stroh


Award-winning author of Beer Money: A Memoir of Privilege and Loss.

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Praise for Frances Stroh...

  • “Stroh’s absorbing memoir suggests that most cocoons are permeable and that privilege is relative.”

    –NY Times Book Review

Frances Stroh: Speech Topics


NOT IN A VAN DOWN BY THE RIVER | ② BECOMING YOURSELF | ③ FOUNDERS' VALUES AND YOURS | ④ TITLE | ⑤ TITLE | ⑥ TITLE | ⑦ TITLE

① NOT in a Van Down by the River: Preparing the Next Generation of Family Business Owners for Success


In this talk I go into a variety of stories about my own family's business pitfalls in the fourth and fifth generations, citing examples of ways in which my family failed to pass on my great-great grandfather's values of frugality, passion, and perseverance. I discuss the fact that the younger generation in business families will have so much more to offer the family business if they are encouraged by their families to go out into the world and carve out their own identities in jobs and businesses unrelated to the family's, ideally with no financial support or family assistance, in their twenties. Only then, once these individuals have followed their passions and figured out who they are in the world, might they have something to offer their family's business.

② Becoming Yourself: Why Finding One's Passion Early is the Gateway to Successful Family Business Strategy


③ Founders' Values and Yours: How to Successfully Pass Down Family Business Values from Generation to Generation



Frances Stroh: Books


Beer Money: A Memoir of Privilege and Loss

Featuring beautiful evocative photos throughout, Stroh’s memoir is elegantly spare in structure and mercilessly clear-eyed in its self-appraisal—at once a universally relatable family drama and a great American story … ➡︎

Frances Stroh: Bio



      

Frances Stroh is the award-winning author of BEER MONEY: A Memoir of Privilege and Loss, which chronicles the rise and fall of the Stroh Brewery Company, a fascinating American saga, and one linked inextricably with the decimation of Detroit, its longtime headquarters. In her memoir, Frances recounts the demise of a dynasty and brings to life the fractured family at its center: her own. Though she forged her own path, attending graduate school on a Fulbright scholarship and becoming an installation artist as well as an investor, her experience was formed by her family members’ profligate spending, alcoholism, drug abuse, and rebellion that came with a $700 million fortune, and predicated its loss. Frances graduated from Duke University and received her MA from Chelsea College of Arts in London. "BEER MONEY" has been widely adopted by the business community as a cautionary tale, and she now advises family businesses on thoughtful succession and setting up future generations for personal success.

✉ Request Booking Info for Frances Stroh



FRANCES STROH


Award-winning author of Beer Money: A Memoir of Privilege and Loss.

SPEECH TOPICS

① NOT in a Van Down by the River: Preparing the Next Generation of Family Business Owners for Success

In this talk I go into a variety of stories about my own family's business pitfalls in the fourth and fifth generations, citing examples of ways in which my family failed to pass on my great-great grandfather's values of frugality, passion, and perseverance. I discuss the fact that the younger generation in business families will have so much more to offer the family business if they are encouraged by their families to go out into the world and carve out their own identities in jobs and businesses unrelated to the family's, ideally with no financial support or family assistance, in their twenties. Only then, once these individuals have followed their passions and figured out who they are in the world, might they have something to offer their family's business.
② Becoming Yourself: Why Finding One's Passion Early is the Gateway to Successful Family Business Strategy
③ Founders' Values and Yours: How to Successfully Pass Down Family Business Values from Generation to Generation
BOOKS




BIO


[PRESS KIT]

Frances Stroh is the award-winning author of BEER MONEY: A Memoir of Privilege and Loss, which chronicles the rise and fall of the Stroh Brewery Company, a fascinating American saga, and one linked inextricably with the decimation of Detroit, its longtime headquarters. In her memoir, Frances recounts the demise of a dynasty and brings to life the fractured family at its center: her own. Though she forged her own path, attending graduate school on a Fulbright scholarship and becoming an installation artist as well as an investor, her experience was formed by her family members’ profligate spending, alcoholism, drug abuse, and rebellion that came with a $700 million fortune, and predicated its loss. Frances graduated from Duke University and received her MA from Chelsea College of Arts in London. "BEER MONEY" has been widely adopted by the business community as a cautionary tale, and she now advises family businesses on thoughtful succession and setting up future generations for personal success.


✉ REQUEST BOOKING INFO