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Paul Zak


"Dr. Love" scientist, entrepreneur &author of several books including, Trust Factor & The Moral Molecule.

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Praise for Paul Zak...

  • “We really enjoyed Paul’s presentation at the Global Conference. He was gracious and friendly, and one of the most thought provoking and popular speakers at the conference.”


  • “Paul Zak’s investigations into the best things in life are inspired, rigorous, and tremendous fun. We need more daring economists like him.”

    –Tyler Cowen, Author, The Great Stagnation

  • “Paul did a terrific presentation that captured the hearts and minds of a very tough c-level audience. The fun was that during the event the top executives kept hugging each other to raise the oxytocin levels in response to Paul’s presentation. Paul gave a memorable speech that I am confident made a significant contribution to the way this global corporation will begin to create, nurture and protect the essence of Trust.”

    –Priscilla Jessup, CEO

Paul Zak: Speech Topics


① TRUST FACTOR | ② WHY WE CRY AT MOVIES | ③ THE MORAL MOLECULE | ④ HACKING THE HAPPINESS MOLECULE

① Trust Factor: The Science of Creating High-Performance Companies


Trust is the secret ingredient of high performance organizations. Dr. Zak describes the science and applications of a management tool he developed called Ofactor that has been used by numerous organizations to increase trust between colleagues and improve the bottom line. It is based on the latest brain science developed in his lab. He describes an eight step trust-boosting program that every organization can use. In a surprising twist, he shows why high trust organizations have happier and healthier employees. It's not rocket science, but it is neuroscience.

Read this piece and watch this video for more information.


② Why We Cry at Movies: How Neuroscience Leads to Breakthrough Marketing


Is there a "buy button" in the brain? This engaging talk describes why people not only watch ads, but will change their behavior in response to ads. It describes pioneering by Dr. Zak that has established the scientific basis for neuromarketing. He describes how he applied the science to guide high-profile ad campaigns ranging from super bowl commercials, to the 2014 Winter Olympics, to save driving public service ads, to information operations for the U.S. Department of Defense. This talk also reveals why there are puppies in toilet paper commercials. Throughout this talk, Dr. Zak provides specific ways to apply the principles of neuromarketing to your business.

Watch this video for more information.


③ The Moral Molecule: Vampire Economics the New Science of Good and Evil


Dr. Zak's new book shows how an ancient molecule, oxytocin, is the foundation for morality, civilization, and global commerce. In this fun romp in which Dr. Zak takes blood samples in weddings, concerts, and religious services, the essence of human nature is revealed.


④ Hacking the Happiness Molecule


Evolution does not promote happiness. Most creatures live on the edge of survival and do whatever it takes to get through another day. Yet, many human beings seek to be, and often are, happy. How did that happen? Dr. Paul Zak's discovery that oxytocin functions as a moral molecule, led him to investigate the biology of happiness. His experiments show that oxytocin significantly improves happiness and health. He then used himself as a test subject to "hack" his happiness. This engaging and practical talk shows how we can embrace our biology to live better, healthier, and happier lives.

Read this piece and watch this video for more information.



Paul Zak: Books


Trust Factor: The Science of Creating High-Performance Companies

Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally … ➡︎
The Moral Molecule: The Source of Love and Prosperity

The Moral Molecule reveals nothing less than the origins of our most human qualities—empathy, happiness, and the kindness of strangers … ➡︎
Moral Markets: The Critical Role of Values in the Economy

Drawing on converging evidence from neuroscience, social science, biology, law, and philosophy, Moral Markets makes the case that modern market exchange works only because most people, most of the time, act virtuously … ➡︎

Paul Zak: Bio



      

Paul Zak’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.

His book, Trust Factor: The Science of Creating High Performance Companies (2017), uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has help start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.

Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. You can check out his academic lab, consumer neuroscience company, and neuromanagement company.

Paul’s research on oxytocin and relationships has earned him the nickname "Dr. Love." That’s cool. He’s all about adding more love to the world.

✉ Request Booking Info for Paul Zak



PAUL ZAK


"Dr. Love" scientist, entrepreneur &author of several books including, Trust Factor & The Moral Molecule.

SPEECH TOPICS

① Trust Factor: The Science of Creating High-Performance Companies

Trust is the secret ingredient of high performance organizations. Dr. Zak describes the science and applications of a management tool he developed called Ofactor that has been used by numerous organizations to increase trust between colleagues and improve the bottom line. It is based on the latest brain science developed in his lab. He describes an eight step trust-boosting program that every organization can use. In a surprising twist, he shows why high trust organizations have happier and healthier employees. It's not rocket science, but it is neuroscience.

Read this piece and watch this video for more information.


② Why We Cry at Movies: How Neuroscience Leads to Breakthrough Marketing

Is there a "buy button" in the brain? This engaging talk describes why people not only watch ads, but will change their behavior in response to ads. It describes pioneering by Dr. Zak that has established the scientific basis for neuromarketing. He describes how he applied the science to guide high-profile ad campaigns ranging from super bowl commercials, to the 2014 Winter Olympics, to save driving public service ads, to information operations for the U.S. Department of Defense. This talk also reveals why there are puppies in toilet paper commercials. Throughout this talk, Dr. Zak provides specific ways to apply the principles of neuromarketing to your business.

Watch this video for more information.


③ The Moral Molecule: Vampire Economics the New Science of Good and Evil

Dr. Zak's new book shows how an ancient molecule, oxytocin, is the foundation for morality, civilization, and global commerce. In this fun romp in which Dr. Zak takes blood samples in weddings, concerts, and religious services, the essence of human nature is revealed.


④ Hacking the Happiness Molecule

Evolution does not promote happiness. Most creatures live on the edge of survival and do whatever it takes to get through another day. Yet, many human beings seek to be, and often are, happy. How did that happen? Dr. Paul Zak's discovery that oxytocin functions as a moral molecule, led him to investigate the biology of happiness. His experiments show that oxytocin significantly improves happiness and health. He then used himself as a test subject to "hack" his happiness. This engaging and practical talk shows how we can embrace our biology to live better, healthier, and happier lives.

Read this piece and watch this video for more information.


BOOKS




BIO


[PRESS KIT]

Paul Zak’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.

His book, Trust Factor: The Science of Creating High Performance Companies (2017), uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has help start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.

Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. You can check out his academic lab, consumer neuroscience company, and neuromanagement company.

Paul’s research on oxytocin and relationships has earned him the nickname "Dr. Love." That’s cool. He’s all about adding more love to the world.


✉ REQUEST BOOKING INFO